Research

The School of Liberal Arts serves as a center for research and knowledge creation in the fields of languages, social sciences, and humanities. Its distinctive strengths lie in English, Japanese, and Chinese studies, complemented by expertise in teaching and learning, tourism and hospitality, and community development. The School is committed to driving social innovation, cultivating quality citizens, and promoting sustainable development at both local and global levels.

English Language Studies and Teaching

Rungswang, A., Jitpaiboon, J., & Newton, J. (2026). Developing Students’ Global Citizenship through Feminist Pedagogy in Thai EFL classroom: A Higher Education Context. World Journal of English Language, 16(5), p184. doi:http://dx.doi.org/10.5430/wjel.v16n5p184

Boontong, N., Pakladapongsin, A., Metee, J., Japang, P., & Khemanuwong, T. (2026). Enhancing conversational competence with short simulation-based clips in a Thai university first-year EFL course. International Journal of Learning, Teaching and Educational Research, 25(2), 217–242. doi.org/10.26803/ijlter.25.2.11 

Singtong, S., Khemanuwong, T., Phairot, E., Srimanee, J., & Jitpanich, T. (2025). From general English to scientific literacy: a TBLT intervention for laboratory report writing among Thai EFL students. Cogent Education, 12(1). https://doi.org/10.1080/2331186X.2025.2588056 

Boontong, N., Omanee, B., Phairot, E., & Khemanuwong, T. (2025). Social Interaction between Lecturers and Undergraduates in EFL Classrooms: A Case Study from a Thai University in the Age of AI. International Journal of Learning, Teaching and Educational Research, 24(12), 43–65.

Jitpaiboon, J., Rungswang, A., & Pin-ngern, A. (2025). What exactly are NESTs in Thailand?: Understanding among Thai students regarding the concept of "Native English Speaking Teachers" in EFL classrooms. LEARN Journal, 18(1), 79–109. 

Jitpaiboon, J., Newton, J., & Sripicharn, P. (2025). How Does the Bangkok Post Transform Press Releases into News Stories? PASAA Journal, 70, 30–62.

Polrak, M., Kedcham, A., & Chansri, C. (2025). Measuring Properties of an English Language Self-Efficacy Scale for EFL Undergraduate Students in Thailand. NIDA Journal of Language and Communication, 28(43), 68–91.

Sounthornwiboon, P., Sriprasertpap, K., & Nilsook, P. (2025). Simulation game-based learning for cognitive apprenticeship development: a focus on processing speed. Cogent Education, 12(1).

Vorapuksirikool, V. (2025). E-learning Model as Strategic Performance Management in a Changing Global Context for Sustainable Organization. Journal of HR Intelligence, 20(2), 80–100.

Tourism and Hospitality

Suwannakul, E., Khetjenkarn, S., Suppavorasatit, I., & Na Nan, T. (2025). From plate to planet: Redefining the low-carbon tourism experience and investigating its influence on gastronomy-based tourists' revisit intentions and environmentally responsible behaviors. ABAC Journal, 45(4), 504–524. 

Suwannakul, E., Sangpikul, A., & Fakfare, P. (2025). Unveiling the Flavorful Brew: Analyzing the Asymmetric Effects of Smart Coffee Vending Machines. Journal of Quality Assurance in Hospitality & Tourism.

Wichaidit, S., & Wan, C. (2025). Film-induced image model for promoting behavioral intention of Chinese screen tourists: Post Covid-19. Community and Social Development Journal, 26(3), 108–118.

Suntornwipart, P., Bandurat, P., & Vuthisopon, S. (2025). Service innovation affecting customer satisfaction and customer loyalty toward services provided by event organizing companies in Thailand. Edelweiss Applied Science and Technology, 9(6), 1473–1489.

นรินทร์สิรี เชียงพันธ์. (2568). ปัจจัยที่ส่งผลต่อการพัฒนาทักษะการทำงานในโรงแรมของแรงงานในอนาคตในยุคปัญญาประดิษฐ์. (TCI-2)

Community Development

ธนากร ทั่งเรือง, สุวรรณา เขียวภักดี, และ สุดสันต์ สุทธิพิศาล. (2568). การจัดการท่องเที่ยวโดยชุมชนผ่านแนวคิดวงจรชีวิตของแหล่งท่องเที่ยว: กรณีศึกษาเขตพื้นที่เศรษฐกิจพิเศษตาก.