Tourism and Hospitality Innovation

Program Name

Thai: ศิลปศาสตรบัณฑิต สาขาวิชานวัตกรรมการท่องเที่ยวและการบริการ

English: Bachelor of Arts Program in Tourism and Hospitality Innovation

Philosophy

“Fostering knowledge and integrity towards the development of innovation and excellence in tourism and hospitality skills.”

Degree and Major

Program Objectives

• To produce graduates with comprehensive knowledge and capabilities in tourism and hospitality.
• To develop graduates capable of creating and applying innovations within the tourism and hospitality sectors.
• To equip graduates with appropriate language and professional communication skills.
• To produce graduates who can effectively utilize information technology in their field.
• To instill positive attitudes, professional ethics, and a sense of social responsibility through self-development.

Career Opportunities

• Hotel professionals in various departments such as Front Office, Housekeeping, Food & Beverage, Reservations, and Sales & Marketing.
• Aviation industry personnel, including Flight Attendants and Ground Service Agents.
• Tourism-related careers such as Travel Consultants, Tour Planners, and Sales & Marketing executives.
• MICE industry professionals (Meetings, Incentives, Conventions, and Exhibitions) including event and exhibition coordinators.
• Officers in government agencies and state enterprises related to tourism, such as Tourism Development Officers.
• Entrepreneurs in the tourism and hospitality business.

Admission Requirements

Applicants must have completed high school (Grade 12) or an equivalent qualification, meeting the criteria set by the Ministry of Education or passing the institution's selection regulations.